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Privacy Policy

This privacy policy ("Policy") explains how your personal information is collected, used, and disclosed by our Perfect Apparel Store. Unless we otherwise indicate, this Policy applies to all personal information collected by our site, including information collected through our online services and activities. This Policy will not apply where we display or link to a different privacy policy.

Personal Information Collected

We collect information from you in various ways. We collect personal information you directly provide to us through our Sites, in our stores and through your other interactions with us. For example, we may collect your name, email address, postal address, phone number, fax number, photographs, videos, demographics and other information you provide or allow us to collect from you. We also collect credit card numbers if you purchase our products and services. We may also obtain information from other sources and combine that with information we collect from you.

When you visit our Sites, some information is automatically collected. For example, we may collect your computer's operating system, Internet Protocol (IP) address, access times, browser type and language, and referring Web site addresses. If you access our Sites from a mobile device, we may also collect information about the type of mobile device you use, your device's unique ID, the type of mobile Internet browsers you use and information about the location of your device (for information about how to opt-out of location information collection, please see "Your Information Choices and Changes" below). We also collect information about your usage of and activity on our Sites.

Cookies

We may automatically collect information using "cookies." Cookies are small data files stored on your hard drive by a Web site. Among other things, cookies help us improve our Sites and your experience. We use cookies to see which areas and features are popular and to count visits to our Sites. Many Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies from our Sites. If you set your browser not to accept cookies or if you reject a cookie, it may affect certain features or services of our Sites.

Web Beacons

We may collect information using Web beacons. Web beacons, or "gifs," are electronic images that may be used on our Sites or in our emails. We use Web beacons to deliver cookies, count visits, understand usage and campaign effectiveness and to tell if an email has been opened and acted upon. If you do not wish for us to track emails we send you, some email services may allow you to adjust your display to turn off HTML or images which may disable tracking, or you may unsubscribe from our marketing emails as described below.

While we and others give you choices described in this Policy, there are many ways Web browser signals and other similar mechanisms can indicate your choice to disable tracking, and we may not be aware of or honor every mechanism.

Third Party Cookies And Ads

Third parties may also collect information about you through our Sites. For example, third party analytics services use cookies and web beacons to help us compile statistics about our Sites and visitors to our Sites. We receive assurances from those third party analytics services that they will not collect or access any information that directly identifies you on our Sites. Other third parties may also collect information about your online activities over time and across different websites when you visit our Site, for example, to display our ads to you on third party websites and to deliver third party ads to our Sites and others as described below.

Our Perfect Apparel Store Ads on Third Party Websites

We and others may use information collected using third-party cookies and web beacons on our Sites and in our emails to deliver our Perfect Apparel Store advertising displayed to you on third-party websites. We and others also may use cookie information to know when you return to our website after visiting these third-party websites. We and others use this and other information about you to try to understand your interests and show you relevant advertising about products and services that may interest you.

We may also use third parties to serve ads on our Sites. Certain third parties may automatically collect information about your visits to this and other Web sites, your IP address, your ISP, the browser you use to visit our Sites. They do this using cookies, clear gifs or other technologies. Information collected may be used, among other things, to deliver advertising targeted to your interests and to better understand the usage and visitation of our Sites and the other sites tracked by these third parties. This policy does not apply to, and we are not responsible for, cookies or clear gifs in third party ads, and we encourage you to check the privacy policies of advertisers and/or ad services to learn about their use of cookies and other technology.

Use Of Personal Information We Collect

We use personal information we collect for purposes described in this Policy or as disclosed to you in other ways including on our Sites, in our stores, or in connection with our services. For example, we may use your information to:

provide and deliver products and services;
provide information we think may be helpful to you in your pursuit of the Greater Outdoors;
send you information related to products and services, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages;
communicate with you about new contests, promotions and rewards, upcoming events, and other news about products and services offered by our Perfect Apparel Store and our selected partners;
operate and improve our Sites and services;
process and deliver contest entries and rewards;
manage and administer our community features and member programs and services;
respond to your comments and questions and provide customer service; and
link or combine with other personal information we get from third parties, to help understand your needs and provide you with better service.

We may store and process personal information in the United States and other countries.

Sharing Of Personal Information

Certain sections of our Sites are designed as open and public community areas for connecting and sharing with other people. When you sign up for or participate in these areas you will be asked to provide certain information that may be displayed publicly along with photos, stories, posts, and other information you choose to provide. We may also post or publish your information when you submit comments, stories, photos, and videos in connection with surveys, contests, sweepstakes, or promotions offered on the Sites.

We do not otherwise share your personal information with third parties except as follows:

in an aggregated or anonymized form that does not directly identify you;
with your consent, including if we notify you on the Sites that the information you provide will be shared in a particular manner and you provide such information or when you agree to our sharing of your information with other third parties for their own marketing purposes subject to their separate privacy policies;
with third party vendors, consultants and other service providers who are working on our behalf and need access to your information to carry out their work for us;
to (a) comply with laws or respond to lawful requests and legal process, (b) to protect the rights and property of our Perfect Apparel Store our agents, members, and others including to enforce our agreements, policies and terms of use or (c) in the good faith belief that disclosure is needed to respond to an emergency or protect the personal safety of any person; and
in connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company.

Security Of Your Personal Information

Our Perfect Apparel Store takes reasonable measures to protect your personal information in an effort to prevent loss, misuse and unauthorized access, disclosure, alteration and destruction.

Your Information Choices And Changes

You may opt out of receiving promotional emails from us by following the instructions. If you choose to opt out of promotional emails, we may still send you non-promotional emails, such as emails about your accounts or our ongoing business relations.

You may also opt out from allowing us to collect your geographic location by changing your location preferences on your mobile device or by following the standard uninstall process and deleting our mobile application(s) from your device.

Finally, you may also send requests about your contact preferences, changes to your information or our Policy or privacy practices by email.

This website is operated by our Perfect Apparel Store, a company which is headquartered in United Kingdom. To provide you with this website and the goods and services you order, your data may be transferred to our Perfect Apparel Store, its group companies, and it services providers, who may be located in countries (including the UK) other than your country of residence. These countries may have data protection laws that are different than the laws in your country of residence, but we will protect your personal information in accordance with this privacy policy at all times.

Changes To This Policy

We may change this Policy from time to time. If we make any changes to this Policy, we will change the "Last Updated" date above.


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